COMIC COCOA
brand definition | brand creation
CASESTUDY

Cacao has a rich history in Mesoamerican native cultures. Traces found of its use date back to over 4000 years ago. Cacao gained a divine status in different cultures like the Olmecs, Izapan, Maya, Toltecs, Aztecs and Incas. As a frothy, godly and highly prized drink it was mainly consumed by the elite. Deities were worshiped for bringing cacao to the world and it was used in rituals, ceremonies, feasts and festivals. Because of its value the beans were used as an early form of money, tax and even counterfeited!

Cacao is still used as a plant medicine in ceremonies.

The quality of cacao depends on different factors and we are especially interested in certain varieties of cacao that are as little processed as possible.

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branding definition | brand creation